Archive for the ‘Posts by Craig’ Category

Recruiters don’t ease up during the holidays – neither should you

Monday, December 14th, 2009

Story from Craig Fisher Posted by Miriam Salpeter on Keppie Careers

Recruiters don’t ease up during the holidays – neither should you – Original post on KeppieCareers.com

Published on December 2nd, 2009

smartphone.red2306615976_2952f1cc23_mIf you are a regular reader, I hope you are already convinced that it’s important to job hunt during the holidays. Do you know where you are going with your job hunt? Today, I’m happy to share insight from the “other side of the hiring desk.” Today’s contributor, Craig Fisher, is a management and information technology recruiter, staffing entrepreneur and co-founder of A-List Solutions.

 

I know Craig via Twitter and saw him tweet on the Tuesday before Thanksgiving about placing a candidate:

craig tweet

Of course, I immediately DMed and asked if he’d contribute to this series. This is Craig’s take on looking for a job during the holidays…

 

So perhaps you are thinking that hiring managers won’t be in the office over the holidays.  Maybe you should ease up on your job search.  But you should know that your friendly neighborhood recruiter is likely still in touch with those managers and trying to make placements happen.

 

As a case in point, I just placed a candidate in a great new position.  It is Tuesday evening before Thanksgiving.  I was able to facilitate a background check and offer letter while both candidate and client were already out for vacation.  All parties were thrilled and the candidate gets to start work on this coming Monday morning.

 

Today it is easier than ever for recruiters to do business even when nobody is at work.  Smart phones make it so easy to text and view documents.  And smart recruiters know that many hiring managers are trying to spend budget money right now before year end.

 

Just remember that we recruiters are ALWAYS trying to get people placed in jobs.  And we are likely in touch with many of our clients even when they are out of the office.  Recruiters work hard all through the holidays.  And if you are a job seeker, you should too.

 

Craig Fisher is a founding partner of A-List solutions, blogger at http://blog.fishdogs.com/ and host of the TalentNet Live #TNL recruiter forum. As a 15-year recruiting industry veteran, Craig is a social recruiting and new media branding strategist for job seekers and employers. Follow Craig on Twitter @Fishdogs

Recruiters don’t ease up during the holidays – neither should you : Keppie Careers by Miriam Salpeter

Top 10 Things to Leave OFF of Your Resume

Wednesday, May 27th, 2009

Last week I asked this question on Twitter and LinkedIn, "What should job seekers leave OFF of their resume?"  As of this writing, this question has generated 44 responses from recruiting, career, HR, and resume professionals and hiring managers.  The number one thing that was suggested to leave off of your resume is something that most job seekers simply put on there because that’s how it has traditionally been done.  I’m talking about the Objective at the top of your resume. 

These days, if your resume is not laser focused on the job for which you are applying there is a good chance it will not make the cut.  An ambiguous Objective statement right at the top of your resume does nothing for that focus.  Career coach Ann-Marie Ditta suggested leaving off  "An objective that states "looking for a growth oriented opportunity where I can use my skills and experience" So what, it says nothing to the hiring manager other than you are desperate, self focused, or need a career coach. Avoid cutesy email addresses. "

Veteran recruiter Michael Kelemen, (AKA the Recruiting Animal) concurred with nixing the Objective, "I would leave off the OBJECTIVE or SUMMARY if they are just filled with hackneyed stuff like telling me they’re results-oriented, time-sensitive workers. I’ve actually asked people for evidence of these claims. They tend to be shocked and angered by the question – again because they just mindlessly put down what some ancient resume book tells them to."

David Graziano, Darryl Dioso, Michael Keane, Andy Lester, Eric Thomas, Courtney Wunderlich, Tiffany Skoog, and Mike Avillion all agreed on eliminating the Objective.  There were only a couple of respondents who disagreed.  One caveat may be for a new grad for whom it’s not obvious what they are seeking in a career.  But in general, I think if you are going to put anything in that top spot, it should be something of a positioning statement that speaks directly to the job description and includes every keyword in the employer’s requirements.  If you don’t have the background to back that up, you may not be a fit for the job.  Absolutely do not put anything there that is ambiguous.  When in doubt, leave it out.

The other main suggestion that was conveyed by the respondents is that job seekers should leave anything off of their resume that does not directly relate to the job at hand.  I think that is clear enough and covers quite a bit.  Less is more.  Bill Vick, author, and founder of ExtremeRecruiting.TV, suggests even that the resume itself is one of the smaller tools in a successful job search.    

"I think what should be included is as important to look at as what should be left off.

Too often smart, brainy and talented people forget what brought them to the party in the first place and spend so much time dinking around with their resume they seem to forget people hire people – not resumes.

Like driving your car glance in back of you as you drive down that road to your next job but concentrate on what’s ahead and tell ‘future’ stories of what you can do – not what you have done. Telling is not selling and ultimately over 70% of all hires are done because of a reference or relationship. Focus on those, not your resume."

Thank you to all those who responded to this question, making this great list possible.

The top 10 things to leave OFF of your resume. 

10. Religious or Political Affiliations

9. Toastmasters

8. Hobbies

7. Photos

6. MENSA

5. Compensation

4. Family Info (Marital Status, Children, Pets)

3. References Available Upon Request

2. Anything not relevant to the position for which you are applying

1. Objective

View the full list of responses here.  What’s your opinion?  Would love to hear your comments.

 

 

View additional comments at the RecruitingBlogs.com posting of this article:  http://www.recruitingblogs.com/top-10-things-to-leave-off-of-your-resume

Jump Start Your Job Search on Twitter

Monday, May 18th, 2009

There are now many great resources now to help job seekers better utilize Twitter in their job search.  I have put together a few of my old favorites and a couple of new ones to help job seekers either get started or take it to the next level. 

The first thing to do after you set up your twitter account is follow some people who regularly post job search advice and job openings on Twitter.  The list below was announced this week by Ryon Harms, The Social Executive, and is a “hand-picked collection of the 100 most influential personal branding gurus, power networkers, resume and interview experts, job boards and fellow executives on Twitter. If you’re seeking out resources to assist you with your job search or for career advice, Harms calls his list the “who’s who of career management.” 

Follow TheCareer100 on Twitter to get assorted posts from all of these resources.  I know or follow many on this list, Ryon did his homework.  For more info about the list check out @TheCareer100 Must-Follow Mavens on Twitter by Ryon Harms, and The Social Executive: @TheCareer100 must-follow mavens on Twitter by Stephanie Lloyd.

Next, go to the Advanced Twitter Search and type in the word jobs in the space next to "This hashtag".  Then type in your zip code next to "Near this place".  Companies and recruiters now regularly attach #jobs to their postings on Twitter to make this a convenient way for job seekers to search.

Hope this is helpful.  Feel free to contact me if you need assistance.  And please follow me on Twitter!  @Fishdogs

Some other good resources to get you going are:

Mashable HOW TO: Find a Job on Twitter

The Wise Job Search: Five Best Ways to Use Twitter for Your Job Search!

Fishdogs: Who Should I Follow on Twitter?

ComputerWorld: Twitter Bible: All You Need To Know About Twitter

The Career 100

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Career Tips

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Steve Case

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Pete Cashmore

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TheSocialExec Ryon Harms

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Jack Welch

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GL Hoffman

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Dawn Bugni

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DebraWheatman Debra Wheatman

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Simply Hired

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askamanager Alison Green

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Kristi Daeda

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CAREEREALISM

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Careerbright Shweta @Careerbright

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ResumeSecrets Resume Writer

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Jeff Lipschultz

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Ryon Harms

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Guy Kawasaki

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Lindsay Olson

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Susan P. Joyce

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Ken Horst

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Slip Squad, CEO

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BillVick Bill Vick

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jobshouts jobshouts.com(tm)

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Alison Doyle

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lindseypollak Lindsey Pollak

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Patsy Stewart

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Sanjay Sathe

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Job Search

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indeed Indeed.com – jobs

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Jacob Share

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Tall_Geek Michael

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Julie Greenberg

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ATLRecruiter Stephanie A. Lloyd

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Sheree Van Vreede

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Martin Piraino

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YourOnRamp Catherine Clifford

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TwitJobSearch TwitJobSearch Engine

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snagajob SnagAJob.com

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Mark Stelzner

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peterclayton
Peter Clayton

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ahjobslist
Andrew Hudson

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RickDeare
Rick Deare

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PinkSlipParty09 PinkSlipPartying.com

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Chris Havrilla

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audreychernoff audrey chernoff

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DMular Dawn Mular

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Fishdogs
Craig Fisher

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Dave Carter

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Soc Media Headhunter

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CincyRecruiter Jennifer McClure

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Ashraf_Chaudhry Ashraf Chaudhry

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Audrey Chernoff

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Paul DeBettignies

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chriswoodward Christina Woodward

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harveyclay Harvey

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Darryl Dioso

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slv60 Brandy K

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Barry_at_IMPACT Barry Deutsch

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Keith McIlvaine

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Karla Porter

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DaveBenjamin David Benjamin

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William Uranga

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DavidGraziano David Graziano

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alanweatherbee Alan Weatherbee

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Jason Mapplebeck

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imjustagoyle

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headhunterbrian Brian Bruce

 

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ResearchReggie Regina Farr

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AndyInNaples
Andy Robinson

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ceonyc
Charlie O’Donnell

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danschawbel
Dan Schawbel

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tferriss Tim Ferriss

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byosko
Ben Yoskovitz

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sherryfm Scheherazade F Mason

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bencasnocha
Ben Casnocha

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ramit Ramit Sethi

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jjbuss Jason Buss

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Joel Cheesman

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Keppie_Careers Miriam Salpeter

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chrisrussell

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andybeal
Andy Beal

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jasonalba
Jason Alba

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workforce101 Steve Urquhart

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MonsterCareers Monster Careers

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exectweets ExecTweets

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manpower Manpower

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Gayle Howard

 

 

 

 

Best Modern Resumes

Monday, April 20th, 2009

One page or two? Functional or Historical? What is the best brand of resume for me?

news_may_08_005 A while back I answered a question on LinkedIn as to what is the best format for the modern resume. There were many great answers. But the overriding opinion was that a resume needs to be detailed and historical and you shouldn’t worry about how many pages it takes to make it so. This was my answer:

This is a great question. I have been recruiting I.T. professionals and Executives for many years. I tell them all the same thing. The key is in getting the resume in front of the person who will make a hiring decision. So unless you have a personal relationship with that person, someone has to first "find" or "notice" your resume. That could be the hiring manager, an HR person, or a recruiter.

For most people, submitting your resume to a want ad tends to be kind of a black hole. So your resume has to have enough info to get a decently high search ranking wherever it is posted. Don’t have a posted resume? That’s okay, LinkedIn ranks very high in search rankings if you have the proper key words worked into your profile.

For the resume proper, 1 page, 2 pages? The answer is put down as much as it takes to get your job history down. Give detailed descriptions for the last 7 to 10 years, then list the companies and job titles beyond that.

Just putting down the names of the companies and a title for all jobs won’t do. When scanning a resume (and that’s usually all that happens) the reviewer generally looks for:

1)keywords that apply to the job for which they are hiring
2)job titles
3)specific duties as they apply to the job
4)job history
5)overall tenure

Functional resumes are nice, but won’t tell the whole story. Many companies have a specific profile by which they like to hire. You can’t get that from a functional resume. Put the functional part up front as an attention grabber in your summary and accomplishments. Then list the job history as stated above.

A designed resume is fine. You at least want a resume that looks professional. But many times, the resume that ends up in front of the hiring manager has been stripped of formatting. If you want to show off your design abilities then list a link to your web site or blog. 

Don’t tease with only minimal info. But don’t list a whole page for any one job either.  One or two solid paragraphs and some bullet points is good. Talk of your specific duties. Okay, you were an I.T. Manager. But that means different things in different companies.  Were you in charge of the network or application development?  Were you do hands on or just managing?  What tools were used?  How effective were you?

Listing specific results is powerful.  Did you save or make the company money?  Did you get your projects done on time or under budget?  Use actual numbers to help sell your accomplishments.

You want your resume to serve two purposes. Get you noticed or found, and tell your story. Key words and specifics. Make sure your story is told well and you’ll make the cut if you are right for the job.

Organic Branding for Employers

Tuesday, March 31st, 2009

I was recently asked by international employer branding news journal, Universum Quarterly, to be the guest writer for this quarter’s edition.  Subscribers in HR organizations worldwide will receive the publication this week.

Universum Quarterly began in 2006 and is the world’s first periodical for Employer Branding.  Each issue brings feature articles which investigate best practices and trends in employer branding, as well as examples of employer branding in action and instrumental tips for succeeding in certain industries, locations and with certain types of talent.

Organic Branding for Employers

by Craig Fisher, Courtesy of Universum Quarterly

An employer brand should be built from the inside out. Just as part of an organization’s marketing message should come from its customers, the employer brand should be championed by its employees.  For better or worse, they are the vehicles by which the message will be conveyed on blogs and social networks. Smart employers will take advantage of this tremendous PR opportunity and embrace social networking, encouraging intercompany collaboration, and communication with those outside the corporate walls by their employees acting as their brand champions in social media.  The brand message itself must be authentic, unique and attractive. Job seekers today do not care about boiler plate HR selling points.  Sure, the message should be stated clearly on an effective recruiting Web site. But if it is not first conveyed to the internal employees and reinforced by meeting or surpassing their expectations, the organization will not have the brand champions it needs to convey that message online to job seekers.

Social networking at work

Organizations that place broad restrictions on the use of social media at work will soon feel the backlash in lower employee recruitment and retention. Workers at many levels these days are used to communicating and receiving information at a speed that is difficult to achieve with standard email and corporate intranets. In economic times such as these, where cutbacks are common, communication with your workforce is vital to maintain morale.  Social networking cannot only expedite communication, but also improve employees’ sense of belonging and worth.

Top firms like IBM and Sun Microsystems have successfully incorporated social networking in the workplace. IBM created a wildly successful internal social network for communication and collaboration. Sun hosts a Twitter account that is automatically updated by Sun Microsystems’ employee blogs worldwide.  Both companies have very clear employee guidelines about the use of social networking encouraging responsible engagement, communication, learning, and contribution.

Reach new talent Web 2.0 style

Jobseekers regularly google a prospective employer to find out what current and past employees are saying about working at that company. How do companies encourage a positive online portrayal by its workers? Social networking best practices should be taught in the workplace. Employees should be empowered to feel they are part of the positive message an employer wants to communicate. Your HR team can double as community managers by setting up employee group pages on sites like LinkedIn, Ning, or Facebook. Companies need to encourage employees to join and share knowledge. They should post helpful tips for new employees to get them integrated and productive quickly by networking with their peers and managers.

Prospective employees should be exposed to such networks to get a sense of the people with whom they will work and a feel for the corporate culture. Your new community managers can even use services like Twitter to announce updates, further promoting the brand.  With such an effort, your social collaboration will become an attractive feature to future employees. 

Control vs. respect

Companies cannot completely control what is said about them on blogs or social networks.  But viewing social media as a potential liability will not help matters. Companies who rely on simply a corporate blog or Web site to convey their message to customers or potential employees will miss the mark. Individual brand advocates within your ranks can be trained to effectively relate any message to the masses on social sites. Zappos.com is a company known for excellent customer service. However, Zappos CEO, Tony Hsieh, has said that their main focus is not customer service, but rather their internal people. That is a powerful branding statement. One can easily ask Zappos.com’s employees how they feel about it, as many of them have Twitter accounts with names like Zappos_Alfred or Zappos_Lynn.

It is natural to be concerned about what may be said by employees who are laid off by their former employer. Company policies of surprising workers with news that their job has been eliminated, locking them out of their offices, and ordering them off the premises are common place. Smart organizations can avoid this PR disaster with better communication and by assisting their displaced workers.  Instead, companies should set up a network for those who are laid off and post advice and leads to assist in job searching and outplacement.  Taking this a step further, they can even organize a “pink slip” party. Set it up on Facebook and invite local recruiters and career coaches to come and offer assistance to those outgoing workers. Word gets around fast about companies who treat their people well, even in the wake of layoffs.

Reinforce the message

A company’s employer brand must be authentic, unique, and attractive. To consistently have the company message positively reflected in the external comments of workers, a company must clearly convey that brand to current and new employees and work to meet the expectations set by that message. From the perspective of new recruits, there must also be a strong employer recruiting site that clearly states the message and gives a good picture of what work-life at your company is like. Many of the top corporate career sites use recruiting videos that can be viewed on site, as well as on social spaces, like YouTube. These are particularly effective when utilizing current employees rather than actors.

Creating a positive atmosphere of trust and empowerment within a workforce will help to assure that the right message is communicated online. If employers remain true to their message, the brand is built naturally from the inside out. Social media becomes less of a liability and more of a recruiting tool. Empowered employees will be the best employer brand champions.

Growing your brand with social media

• Determine your authentic, unique and attractive brand message.
• Convey the message to employees and on an effective recruiting web site. Meet the expectations it sets.
• Embrace social networking in the workplace.
• Empower your people to champion your brand through social media.

Craig Fisher

Owner Principal A-List Solutions
Dallas, Texas, US

Craig Fisher has more than 18 years experience in sales and is a specialist in IT recruitment.  He is the co-founder of A-List Solutions, a full-service staffing and recruiting firm for management and IT professionals. Craig is also an avid blogger.

A-list Solutions is a full-service staffing firm providing permanent and contract placement services for management, marketing, and IT positions to organizations of all sizes. They consult with both job seekers and employers on branding strategies that utilize social media and web 2.0 technology.

Headquarters: Southlake, Texas, US

Employees Help Build Social Brand, Interview with Loomis President, Mike Sullivan

Thursday, March 12th, 2009

Loomis_Podcast Sometimes its who you know and who they know.  Last summer I was introduced to the president of The Loomis Agency, Mike Sullivan.  Maybe re-introduced is more accurate.  We first met years ago at the wedding of mutual friend, Lauren Mulkey.  Now Lauren, in her business development capacity with Loomis, a 20-year old Dallas creative firm, was getting us together again to talk about some ideas to get Loomis more brand recognition in Social Media.

Like many companies, Loomis was sort of half way into social media.  But Sullivan knew they could do more.  And being a brilliant executive, he consulted with people who had expertise.  And he also talked with me.  I had a couple of suggestions that they actually put into practice with great success.

Loomis had a few things going for them that I suggested he take advantage of.  One of those things was numbers.  They have a pretty good sized team.  I recommended getting everyone in the shop to get on LinkedIn and Facebook to help Loomis establish a presence there.  From an SEO standpoint, having all those users with Loomis as their current employer, and with links back to the Loomis homepage, LinkedIn and Facebook would be a great asset and would give them additional Web real estate at a very affordable price.  

Mike Sullivan himself is a pretty dynamic guy.  So I also suggested a targeted company blog with Sullivan being very visibly involved.  I thought that would be enticing to both prospective clients and prospective employees.  It also gives the current staff a solidified vision straight from the top. 

Recently I caught up with Mike to see how his plan was coming along.  I knew Loomis had done a great job with their revised blog.  And I had seen a viral holiday video they produced that was a stroke of genius.  So I was curious to get his feedback on the impact social media branding has had on Loomis.

Me:  This summer we met for a brainstorming session about corporate brand marketing through social media (social networks, corporate blogging, personal branding of employees, etc.)  What ideas from that meeting have had an impact on your strategy?

Mike: First off, I’ve encouraged all of our team members to get on LinkedIn and Facebook and begin using those tools actively. We’ve created a company presence in both those places, as well. We’ve used both tools as a means for generating traffic to our blog site, and I’ve noticed that it seems to have improved search results for our company.  If you search “Dallas ad agency,” for example, we’ve moved up quite a bit.  Depending on the day you search we pop up just above or below the fold.  I believe that’s largely a function of the increased social activity of our team members. 

Me:  What new steps have you taken to boost your brand awareness?

Mike:  I’ve personally built a fairly tight LinkedIn contact base. I think I have somewhere around 290 professional contacts, and most of my team members have fairly large, but tight, contact lists as well.  We have extended the distribution of our regular monthly e-newsletter, “Off The Chain,” to this group of professional contacts.  I think our total team member list is somewhere in the neighborhood of a couple thousand contacts on LinkedIn.  Of course, we have an opt-out option, so we are not engaging in SPAM tactics.  But, we’ve received a ton of positive feedback on the content of the e-newsletter and I know it’s been forwarded to others.  We used this tactic to launch our “sock puppet” video during the holiday season and that video was ultimately viewed by more than one million people.  Again, the content was the rocket fuel for that, but the initial LinkedIn database was the launch pad.

Me:  How has this new approach complimented your more traditional marketing efforts?

Mike:  I think that’s just what it is-a complement to the traditional business development work we’ve done for years.  We still do all of the traditional stuff–OB calling, direct, networking–and the social networking and blogging has been an excellent overlay for that activity.  The goal is to show up in as many places as we can, and this helps us accomplish that with limited resources.  We’re exploring other ways to use the social tools, as well. For instance, we are putting the final touches on our first monthly podcast this week and will be distributing that the way we’ve distributed our blog and e-newsletter.  The social sites will play a big part in that distribution.

Me:  Has this had an impact on your efforts to hire or retain talent? 

Mike: It certainly has been great for hiring.  We were fortunate to be in hiring mode recently and found several excellent candidates through LinkedIn and hired two of them.  We always prefer candidates who come with a referral from somebody we know and trust, and both of these panned out that way.  The interesting thing is that one of the hires came directly from a referral through one of our team member’s LinkedIn contacts (2nd degree).  If it hadn’t been for that tool, we would never have found that particular candidate.

Me:  What kind of feedback have you received?

Mike:  It’s been excellent.  Certainly, great content drives the best feedback. A really good blog post or something like our sock puppet video garners attention and generates a lot of positive feedback.  With respect to the video, we had people calling and e-mailing from all over the country.  That was fun and effective, and we plan to do it again. Of course, we’ve also had a lot of companies contact us asking if we can do videos for them. 

Me:  After your research and experience in the process of social brand marketing, what advice would you offer to other business owners and executives?

Mike:  First, just be sure to get in the game and encourage your staff to get out there and represent you.  Old school thinking tells people to stay away from this stuff during work hours, but I think nowadays our professional and personal lives are blended to the extent that it simply doesn’t make good business sense to try to restrict social networking activity during business hours.  Encourage it, and recognize and reward those who do the best job of it on behalf of the company.  Writing good blog posts and making smart use of social networks requires good thinking. 

Second, stay current because it changes fast.  Twitter is a new frontier for us, as an example.  It feels like that just popped up and we’re already playing catch up.  But I know a lot of people swear by the results they are seeing with it.  Staying current also requires a forward-leaning disposition as a company.  It needs to be an encouraged activity.

Finally, it still all comes down to quality content.  Are you communicating something people want to hear, read, or watch, or not?  The marketplace will vote as it always does.  Be sure to use the right side of your brain when you’re leveraging all this left-brain technology!

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